Commerce & experience
Every touchpoint tells the same story.
From product discovery to delivery, connect the visual experience with the operational details that make it dependable.
Explore the approach ↗UgurKeser.art
E-commerce
Store experience, operations and sustainable growth.
Methods & practical notes
E-commerce · Article
Designing a 90-day turnaround for a plateaued store ↗
A proposed sequence for diagnosing a store constraint, testing a focused intervention and building an operating review routine.
E-commerce · Article
Build an e-commerce taxonomy that survives a storefront rebuild ↗
Separate product meaning from navigation, preserve customer intent and URL value, and test category changes before rebuilding a storefront.
E-commerce · Article
A contribution-margin gate for international expansion ↗
Evaluate an export offer with consistent order costs, return handling, cash timing, adverse scenarios and explicit pilot conditions.
E-commerce · Article
How to test a premium offer without rebuilding the catalog ↗
Design and test an additional customer promise using an existing catalog, with clear delivery boundaries and incremental operating costs.
E-commerce · Article
The operating trade-offs of subscriptions versus repeat purchase ↗
Compare subscription and repeat-purchase promises through stock, customer control, payment recovery, service work and cohort economics.
E-commerce · Article
Turn support conversations into a useful CRO backlog ↗
A practical workflow for turning recurring customer questions into evidence, testable hypotheses and a prioritised improvement backlog.
E-commerce · Article
When a DTC brand should stop adding acquisition channels ↗
Identify measurement, creative and fulfillment constraints before expanding acquisition, then define a bounded channel experiment.
How I approach the work
Start with the customer journey and the operational constraints behind it. Review the catalogue, product information, conversion obstacles and measurement together before prioritising changes.
Free Store Audit
Start with one public page
Share your store link and contact details. I will review your request and reply through your preferred channel.
Send a store review request ↗